Mexico to spread its wings and fly on the winds of social media
April 2, 2025
Bleck. If one thing is certain in our modern world it’s that we don’t need another social media platform. We already have plenty of information-stealing, algorithm-manipulating platforms hypnotizing us into a digital fantasy world.
But what about virtual interaction with real humans?
Shocking fact: After the US and the UK, Mexico is the biggest user of OnlyFans.
The OnlyFans platform makes so much money and hasn’t had much competition, until now. It was about a year and a half ago a few hot shot programmers were tired of seeing cyberspace controlled by mostly one certain “unnamed country” who now treats Mexico and Canada like ex-girlfriends at a cousin’s wedding. Rather than complain like so many do, they decided to develop a completely modern social media platform with anonymous clients and freedom of expression. Adult content was not the original goal, yet because it is legal, if content was truly not to be censored it had to be included.
“The idea is not to be another Facebook but rather allow clients to be anonymous, and for creators to express themselves (legally) without fear of being banned. On the Tacos platform creators can charge for their content, host online events, and even sell products online. No more algorithms or ads telling you what to view.”
Dr. Flow Taquero Principal, Tacos
A More Traditional Recipe for Social Connection
Unlike other platforms that bombard users with targeted advertisements and manipulate content visibility through secretive algorithms, Tacos operates on a simple principle: connect creators directly with their audience. The platform’s name—playful, memorable, and quintessentially Mexican—seems to offer crunchy, satisfying greasy visual stimuli without the artificial ingredients.
“We’ve built Tacos from the ground up with privacy as our foundation.” explains Sofía Aguilar Méndez, Chief Cybersecurity Officer at Tacos. “Every user interaction is end-to-end encrypted, and we’ve implemented a zero-knowledge proof system that allows users to verify their identity without revealing personal information.”
This technological breakthrough comes at a crucial time when digital privacy concerns are at an all-time high. According to recent surveys, over 78% of internet users worry about how their personal data is being collected and used by major social platforms. Tacos believes the only real way to trust honest usage of your data is if you never give it up in the first place.
The only real way to trust honest usage of your data is if you never give it up in the first place.
Economic Opportunities with a Mexican Flavor
What truly sets Tacos apart is its economic model designed to benefit creators first. The platform takes a modest 10% commission—significantly lower than OnlyFans’ 20% fee—allowing content creators to keep more of their hard earned income.
“We are seeing incredible early adoption, especially among Mexican creators who previously felt marginalized on international platforms.” says Miguel Reyes Santos, head of Creator Relations. “From artists and musicians to farmers showing off their crops, the diversity of pre-launch content has surpassed our expectations.”
The platform is so new it has only attracted around 10,000 users during its beta phase, yet projections suggesting it could reach 1 million in the next 10 months. It is too early to tell what will happen, however the economic impact could be substantial for Mexico, potentially generating tens of millions in revenue that stays within the country rather than flowing to foreign tech giants.
Technical Innovation with Cultural Roots
Tacos isn’t just mimicking existing platforms with a Mexican logo. The development team, based in Querétaro’s booming tech sector, has built several groundbreaking features:
“Our content delivery system is transparent and user-controlled.” explains Juan Carlos Vega. “Users explicitly choose who they follow and what events and products they see. Without personal data or ads it is impossible to track behavior or manipulate what you see. That choice remains entirely yours. If a client wants to see something they must search for it. The platform will never suggest what to view and sorts all search results randomly.”
Tacos has no algorithm, no ads, and no tracking. The platform will never tell you what to see.
The platform also includes an ecommerce solution, allowing creators to sell physical products, services, or digital goods without leaving the ecosystem. Creators can also host events, both in-person and online, and charge attendees. All this creates a complete economic circle in which to monetize content that traditional social media platforms struggle to achieve.
Launch and Future Plans
Tacos officially launches nationwide in Mexico in June, with a gradual international rollout planned for the fourth quarter of 2025. As for funding, the origin story of Tacos epitomizes the concept of lean bootstrapping, as the tech founders and a few generous donors primarily from Europe believe it or not, contributed the entirety of capital needed to allow it to take flight.
This isn’t just about creating yet another start up business app—it’s about digital sovereignty.
“This isn’t just about creating yet another start up business app—it’s about digital sovereignty.” Dr. Flow emphasizes. “For too long our digital diets have been dictated by the colonizing conquistadores of Silicon Valley. Tacos represents a hot and spicy Mexican declaration of cyberspace independence.”
As users increasingly question their relationship with monopolized social media, Tacos offers something refreshingly different: a platform that respects privacy, empowers creators, and celebrates authentic connection without manipulation. Whether it can truly challenge the social media giants remains to be seen, but one thing is certain—Mexico is ready to open its own distinctive ethnic restaurant in the global internet metropolis.